Thomas Day

Tom Day is an independent international strategic business and marketing planning consultant with over twenty years experience, primarily in high technology industries and financial services. Before moving into consulting and training he worked for nine years with Digital Equipment Corporation, two years of which were spent at their commercial business and marketing headquarters in New Hampshire, USA. His other senior management and company director experience was gained at NCR, ICL, The Hoskyns Group and Leasco Software.

Tom's consulting and training work, with companies in the UK, Europe, the USA and Asia, ranges from strategic business planning through marketing planning to corporate account management planning. He has helped large, high technology manufacturing and services companies, and users of such products and services, to build more cohesive management teams and produce effective marketing-led plans in often fast-moving, unstructured but highly competitive markets. Tom has worked with Ian Ruskin Brown on a number of training projects, both in Europe and the Far East.

Areas of Expertise

• IT and Telecommunications industries
• Financial Services industries
• Public Training companies worked for have included The Chartered Institute of Marketing, Frost & Sullivan and Management Centre Europe.
• Practical planning training and consultancy using a proven, self-developed Ten Step Planning Methodology.
• Areas include: customer-oriented and competitor-oriented business planning, marketing planning and corporate account planning.
• Facilitation in the above areas, often driving one-day, two-days’ and three-days’ workshops to successful resolutions.