Helping clients listen to and better know their markets

Ruskin Brown Associates believe that:-
“Marketing is a dialogue over time with a specific group of customers whose needs the marketer gets to know in depth so as to provide an offering to them with a sustainable Competitive Differential Advantage over that of their competition”
(After Prof. Malcolm MacDonald – Cranfield)

We provide our clients with the ‘Listening’ side of that ‘Dialogue’ via:

· Conducting Market Research, and presenting lively reports complete with appropriate actionable recommendations.

· Setting up and running in-house Customer Information Systems

· Training the Clients own Marketers to buy Market Research astutely – and/or – Conduct it in-house themselves (particularly ‘Focus Group Discussions’).

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