The Latest Information on Our Publications

'“Marketing your Service Business” (Thorogood 2005) is now well and truly in the shops, notably at London Airports book shops, and the Chartered Institute of Marketing’s book shop. It is also now being used by the Business School at Warwick University – we are holding a seminar there on this topic during May.

“Mastering Marketing” will soon be in its second edition and it is due to be reprinted by the summer. It has been registered as a standard text on several MBA’s around the world.

“Practical Pricing for Results” has now been commissioned  by Thorogood and the first draft is well under way. Harry McDivitt has been invited to contribute a chapter on his specialism ‘Value-Based Pricing’ – thanks Harry. The tentative publication date is early 2007.