Ian Goes To Iran

After some ‘to-ing and fro-ing’, Ian has at last managed to get a visa to attend,  and   speak at a Marketing Conference (perhaps the first) to be held in Tehran, Iran, early this September. Ian will be addressing the audience on the principles of ‘Value-based Pricing’ and later running a workshop on the use of Services so as to add the ‘Value’ that commands a premium price.

The aim of this visit will be to forge enough connections to be able, eventually, to run some serious Business, Sales, Marketing etc. Training courses in that lovely country.