3 day seminar in Nairobi The Topic being ‘New Product Development’ (AKA NPD)
To which many of the East African Businesses are attending with some presenting papers on the ways and means (of NPD) that they have found successful. (some businesses attending and/or presenting, will be native to, and focused on East Africa and some will be International Businesses with an strong interest in Africa).
Over and above the contributing businesses, we expect a participating audience in the region of 100+
For this event RBA have done a great deal of research into the range of ways, means and practices of New Product Development, at home and abroad today.
This includes a session on addressing the current and very large African consumer markets at the ‘Bottom of the Pyramid’ (lessons which could well be applied elsewhere in the world today).
If you wish to obtain an (anti hoc) copy of the papers presented please email us at ‘info@ruskin-brownassociates.com’ (AKA RBA)
